Wednesday 31 March 2010

Parliament opens its doors to bloggers

The House of Commons is following the trend of increased importance of user-generated content by allowing selected bloggers into the Westminster lobby system (a small group of journalists with privileged access to certain parts of Parliament).

To learn more you can read the following PR Week articles:
Bloggers Set To Be Allowed Privileged Access To Westminster Lobby System
Is Opening Parliament To Bloggers Sensible?

Doesn't it approve the significance of this new type of independent journalists? Is the influence of these social media amateurs so powerful that even politicians need them to accelerate the change "for the better in transparency and democracy"? Well, this leads to the conclusion that bloggers might have got on the way to replace or move to the second positions journalism and PR.

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