While thinking through this topic I got curious about "What was first - the egg or the chicken?", or according to named terms: "PR 2.0 or new media?"
Which of the two was the stimulus for the creation of the other? And what were the reasons for that?
I raised these questions due to that every online activity, each message or e-mail are in fact Web self-presentation or, in other words, self-promotion and PR. That gave me the following idea: when PR professionals started to communicate with their clients through e-mails, they might have thought of a need to create a similar online tool that could help them reach masses of people who are not yet their customers. Is it possible that the development of social media was requested or was it the ITs, though, who made up new social media tools for people’s eased interaction?
However when new media appeared people began to subscribe to social networks, create accounts in blogs etc. for free in order to communicate with their friends, to post their thoughts and so forth. All this can happen under one single condition – to make a bit of personal information available to providers of the new services. Consequently these sites get no money from people. The only profit they may receive comes from advertising spaces sales. Their treasure is the information they get from people. These tons of data can be sold to access consumers and to send them tailored messages. On one hand, it is very useful for PR practitioners but, on the other, it is very similar to speculation of personal information without people’s agreement (BUT once more, it is definitely worth it for PR’s messages to be delivered to potential consumers).
My name is Natalia Glushkova. First of all, thank you for devoting a bit of your so much valuable time to reading my journal. Secondly, I would like to explain the concept of this blog: it is a reflection of my MA in Public Relations course studies in University of Westminster and of the Contemporary Theory and Issues in PR module, in particular. I will try to analyze some of the questions raised in class or will give some tips to relevant literature or research. At the end of the term I will once again look through the mass of information that I'm planning to provide you with and will summarize all this in my final post.
Hope you won't regret the time spent reading my blog. And thank you for your attention.
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