Five steps to better crisis management.

Dear reader!

I found a nice article “Five steps to better crisis management” published in PRWeek on the 26^th of February 2010. This piece is about how to successfully deal with a crisis in today’s society.

The five given steps describe modern changes that affected crisis management giving some examples and tips on how to prevent or cope with a crisis. Shortly the advice here is the following:

1. Social media and key online influencers are crucial,

2. Internet makes everything of global importance, consequently, communicate clearly with different markets tailoring your message in accordance with their individual characteristics,

3. Legal route is still a valid approach and is sometimes the right course of action comparing to information suppress,

4. Third-party endorsement is very influential, so make friends,

5. Get your own house in order.

These are really useful recommendations that every business should be aware of and should apply to their crisis management strategies.